Reliance offers Medybiz

The healthcare service industry is set to witness a tremendous transformation with the introduction of Medybiz, India’s first home-based disease management service initiated by Reliance Health Venture Ltd. Medybiz will offer integrated health management services with a new approach to improve outcomes for the chronically ill and high risk patients. The programme is based on the module of a unique partnership between the physician and the patient and serviced by an expert panel of medical and para-medical professionals. The various modules offered by Medybiz aims at slowing down the pace of disease progression and enabling faster recovery through quality care. This disease management service is an addition to Reliance’s ambitious plans for its
health care business. It already runs medical insurance and hospital business. It is also the first corporate company from India, to become the member of Disease Management Association of America (DMAA).
Chronic diseases are a growing concern for the Indian economy. The WHO projects that by year 2015, India will record an estimated loss of national income to the tune of $54 billion on account of chronic diseases. This will rank India as the second fastest growing health risk economies of the world after China. India’s current healthcare expenditure is merely five per cent of its GDP. With all these hurdles in place, India needs innovative solutions to address its healthcare issues.
Moreover, the failure of public health delivery system to match up with the swelling population and socio economic changes has driven the increasing participation of private sector players in the healthcare services segment. Over the last two decades, the private sector contribution in healthcare sector has amplified from 74 per cent in 1986 to 81 per cent in 2008. However, the increasing incidences of chronic diseases and the escalating cost of healthcare have opened new avenues for investments in healthcare services with a focused approach to chronic disease management.
“This is a relatively new concept for India, where medical insurance plays a vital role in healthcare,” said the official spokesperson of Medybiz. “We believe that disease responds to medicines and people respond to care. Keeping this in mind and in line with our vision of ‘Managing Health Lifetime’, our team of medical specialists will administer unique
home-based disease management services to address various chronic ailments.
The entire programme is designed by defining specific health needs, co-developing realistic strategies for solving issue related to healthcare service management and execution of the programme through workable health solutions that are deployable and based on real care requirements,” he adds. Further he goes on to say that these unique home-based programmes are designed to help people change unhealthy lifestyles that lead to chronic diseases, improve self-care skills during an illness and make cost-effective healthcare decisions.
Additionally, since such integrated health services depend upon trained medical and para-medical resources for delivery employment opportunities will continue to grow for both medical and para-medical talent. Presently, Medybiz is finalising its home-based disease management programmes to address chronic ailments such as cancer and diabetes, orthopaedic disorders such as rheumatoid arthritis and osteoarthritis, neurological disorders including Alzheimer’s disease and Parkinson’s disease, and respiratory disorders such as asthma.