Wockhardt Hospitals gets the best website award

India’s leading chain of super speciality hospitals, Wockhardt Hospitals Group’s website was adjudged the best International Hospital Website for Patient Information. The award was  presented at the Healthcare Globalisation Summit held at Las Vegas last month.
The Consumer Health World Awards recognise excellence and advancement in service, products and programmes that enhance consumers’ abilities to manage their healthcare expenditures and enhance healthcare quality.
“Our simple objective for setting up this website was to inform, educate and empower our potential patients and their families by offering them comprehensive information,” said Pradeep Thukral, Associate Vice President & Head International Business, Wockhardt Hospitals Group.
The idea was to showcase the complete range of treatments, clinical and surgical services offered by the Wockhardt Hospitals Group in India. “Not just medical information, we wanted to empower our potential patients to help them make a decision about the next steps. Each of our top doctors profiles and pictures are in the ‘Find a Doctor’ section. So the patients can know how competent their doctors are,” said Thukral.
Also, just when they launched this website, the group set up a
24x7 toll free phone helpline in US and UK and also one for patients  from other countries which people call and get to speak to a live executive for more details. Most of the important links on this website are right on the home page in a health portal like style so that the visitors do not have to navigate much and are able to easily find the information they need in the shortest possible time.
In last one year, the group has received more than 45,000 patient queries for opinion and 3,212 overseas patients. Apart from the website, Wockhardt has invested in a sophisticated web based customer relationship management software and a 24x7 contact centre for speedy and quality response to overseas queries. The group has also set up a video channel on Youtube.com where more than 40 videos about the hospital group, patient testimonials and media stories can be viewed.
While speaking to Modern Medicare, Vishal Bali, CEO, Wockhardt Hospitals Group, said, “Winning an award at that level of global competitiveness means we have successfully incorporated technology in communication, which has set a global benchmark. As an Indian healthcare group, this reflects our consumer focus to provide services, which compare favourably to the best in
the world.